Elevating The Retail Experience
Crafting retail spaces that embody brand elegance and inspire customer connection.
Crafting retail spaces that embody brand elegance and inspire customer connection.
In the highly competitive jewelry market, Hillberg & Berk sought to stand out with retail spaces that would not only draw in customers but also perfectly encapsulate their brand’s essence.
The mission was to move beyond standard design, creating inviting, engaging, and memorable shopping experiences.
“Ecowalls brought our brand to life, in a way we couldn’t have imagined.”
Ecowalls, in collaboration with architectural firm KABEN and led by architect Keith Hlewka, embraced the challenge to redefine Hillberg & Berk’s retail spaces.
Key elements of the solution included:
Tailoring finishes to encapsulate their brand essence, combining soft, organic textures with the brand's signature pink hue for a unique in-store atmosphere.
Utilizing a mix of natural clay and lime plasters, Ecowalls successfully matched the brand's vibrant color palette while maintaining an earthy, organic feel.
Skillfully blending colors and textures to produce visually striking ombre walls, serving as captivating backdrops and enhancing brand identity.
Introducing an architectural feature that became a hallmark of the stores, difficult for competitors to replicate and reinforcing brand uniqueness.
Developing fluted "Big Corduroy" textures and incorporating the brand logo directly into wall surfaces, showcasing unparalleled attention to detail and craftsmanship.
“Collaborating with KABEN and Hillberg & Berk has always been about more than just finishes; it’s about creating a cohesive vision that reflects the brand’s unique identity. Our work together is a testament to the power of creative synergy, where every detail is meticulously crafted to enhance the customer experience and elevate the brand.”
Patrick AllardFounder, Eco Walls
Ecowalls’ artistic endeavors have redefined Hillberg & Berk’s retail spaces, turning them into arenas where every element harmonizes to create a distinct brand narrative.
Key Achievements:
The reimagined Hillberg & Berk stores have achieved more than just a visual upgrade; they have redefined what it means to experience a brand through physical space, proving that thoughtful design and expert execution can create environments that resonate deeply with customers and enhance the overall brand value.
The stores now boast design elements that vividly convey the brand’s philosophy, notably through the emblematic ombre walls (that have become iconic to the brand).
These reenvisioned spaces have not only attracted more visitors but have also enhanced the overall shopping experience, aligning perfectly with the brand’s luxury ethos.
Successfully replicated across nine locations nationwide, this consistent yet flexible design approach has solidified Hillberg & Berk's market position.
“Working with Patrick and Ecowalls is about tapping into a level of artisanal creativity that is rare in the industry. Their ability to interpret and execute our vision with such integrity and detail means we can push the boundaries of design, making each project not just a space, but a storytelling medium.”
Keith HlewkaLead Architect, Kaben Design
© 2024 Ecowalls.
